Popeye's Supplements

Heuristic evaluation

Popeye's Supplements

Heuristic evaluation

Popeye's Supplements

Heuristic evaluation

Popeye's Supplements

Heuristic evaluation

Role:

UX researcher, UX designer, Ui Designer and Project Manager

Role:

UX researcher, UX designer, Ui Designer and Project Manager

Role:

UX researcher, UX designer, Ui Designer and Project Manager

Role:

UX researcher, UX designer, Ui Designer and Project Manager

Heuristic evaluation is a process where experts use rules of thumb to measure the usability of user interfaces in independent walkthroughs and report issues. Evaluators use established heuristics and reveal insights that can help design teams enhance product usability from early in development.

Heuristic evaluation is a process where experts use rules of thumb to measure the usability of user interfaces in independent walkthroughs and report issues. Evaluators use established heuristics and reveal insights that can help design teams enhance product usability from early in development.

Heuristic evaluation is a process where experts use rules of thumb to measure the usability of user interfaces in independent walkthroughs and report issues. Evaluators use established heuristics and reveal insights that can help design teams enhance product usability from early in development.

Popeye's Supplements
Website Overview

Popeye's Supplements
Website Overview

Popeye’s Supplements is the #1 retailer of Sports Nutrition products in Canada with 120+ locally owned/operated stores throughout the country. 

Project stages

Project stages

Heuristic evaluation stands as a prevalent method for scrutinizing the user experience within a finalized product.


Grounded in an expansive set of guidelines, this approach involves the manual assessment of various criteria.


The overarching objective of a Heuristic evaluation is to discern and address issues within a product systematically.

Establishing Objectives

Define goals at the project's outset to provide a precise and practical framework for enhancing design

Problem Analysis

Examine the relevance of the product and quantify the number of users affected to gain a comprehensive understanding of the issue

Proto Persona

Document assumptions about users' thought processes, desires, and tasks within the current application

Establishing Objectives

Define goals at the project's outset to provide a precise and practical framework for enhancing design

Problem Analysis

Examine the relevance of the product and quantify the number of users affected to gain a comprehensive understanding of the issue

Proto Persona

Document assumptions about users' thought processes, desires, and tasks within the current application

Establishing Objectives

Define goals at the project's outset to provide a precise and practical framework for enhancing design

Problem Analysis

Examine the relevance of the product and quantify the number of users affected to gain a comprehensive understanding of the issue

Proto Persona

Document assumptions about users' thought processes, desires, and tasks within the current application

Establishing Objectives

Define goals at the project's outset to provide a precise and practical framework for enhancing design

Problem Analysis

Examine the relevance of the product and quantify the number of users affected to gain a comprehensive understanding of the issue

Proto Persona

Document assumptions about users' thought processes, desires, and tasks within the current application

Customer Journey Mapping

Develop a map illustrating consumer interactions with the product and delineate the key steps of the user journey

Heuristic Analysis

Conduct a heuristic assessment to systematically identify problems and propose appropriate solutions

Interface Design

Enhance the current user interface to streamline user interactions with the system, fostering an improved user experience

Customer Journey Mapping

Develop a map illustrating consumer interactions with the product and delineate the key steps of the user journey

Heuristic Analysis

Conduct a heuristic assessment to systematically identify problems and propose appropriate solutions

Interface Design

Enhance the current user interface to streamline user interactions with the system, fostering an improved user experience

Customer Journey Mapping

Develop a map illustrating consumer interactions with the product and delineate the key steps of the user journey

Heuristic Analysis

Conduct a heuristic assessment to systematically identify problems and propose appropriate solutions

Interface Design

Enhance the current user interface to streamline user interactions with the system, fostering an improved user experience

Customer Journey Mapping

Develop a map illustrating consumer interactions with the product and delineate the key steps of the user journey

Heuristic Analysis

Conduct a heuristic assessment to systematically identify problems and propose appropriate solutions

Interface Design

Enhance the current user interface to streamline user interactions with the system, fostering an improved user experience

Understanding the number of users
affected

Understanding the number of users affected

Understanding the number of users affected

Sum of all visits on desktop and mobile on the month of September 2023

Bounce Rate - Visitors who view only one page before leaving the website

Average pages per visit

Average duration of time
spent on the site

Sum of all visits on desktop and mobile on the month of September 2023

Bounce Rate - Visitors who view only one page before leaving the website

Average pages per visit

Average duration of time
spent on the site

Sum of all visits on desktop and mobile on the month of September 2023

Bounce Rate - Visitors who view only one page before leaving the website

Average pages per visit

Average duration of time
spent on the site

Sum of all visits on desktop and mobile on the month of September 2023

Bounce Rate - Visitors who view only one page before leaving the website

Average pages per visit

Average duration of time
spent on the site

Proto persona

Proto persona

Creating characters is crucial for understanding the users, their needs, expectations, and how they use the product.


We conducted six user interviews, updating personas after each session to ensure accurate and dynamic representations.

Customer Journey
Map

Developing a customer journey map involves creating a visual representation of customers' interactions and relationships with an organization.


This tool aids in comprehending both the visible and concealed steps customers take when engaging with your business.

Heuristic Evaluation

Heuristic Evaluation

Using a severity rating in a heuristic evaluation report is a common practice to prioritize usability problems based on their impact on user experience.

Severity ratings help prioritize issues by categorizing them according to their potential impact on users and the overall usability of a product or system.

Using a severity rating in a heuristic evaluation report is a common practice to prioritize usability problems based on their impact on user experience.

Severity ratings help prioritize issues by categorizing them according to their potential impact on users and the overall usability of a product or system.