The Client
The Challenge
We received a How Might We from 7SHIFTS: How might we help restaurant managers schedule shifts more efficiently?
Secondary Research
KEY FINDINGS
$7 Billion
2.64 Hours
52%
We wanted to investigate how incentivization in the workplace will affect employees. This is what studies show:
82% employees said“strongly” or “somewhat” agreed they wish they received more recognition at work
90% employees say when they receive recognition it motivates them to work harder
1 in 5 employees say their company or manager is “horrible” at recognizing them
Persona
As we analyzed our research data, we created a character named Sarah Mitchell, who embodies the same frustrations, behaviours, and motivations as restaurant managers
The Solution
A Dynamic Employee Rewards and Recognition Program: The Power of Gamification
An employee rewards and recognition program is a system through which the achievements and actions of employees are recognized within a company.
Gamification is the application of game-design elements and game principles in non-game contexts
Using 7shifts
Drawing from Sarah's needs and challenges, we developed a task flow for our solution.
Implementing gamification in scheduling requires Sarah to offer an open shift and award points to encourage her employees to pick it up.
Check out the task flow below to see how she'll go about it.
Brainstorming
With the task flow now complete, we embarked on sketching the various screens within 7shifts to illustrate the utilization of 7Stars without any alterations to the existing page.
Finding the Solution
Badges
Points
Impact
In order to demonstrate the transformative impact of gamification in the workplace, we embarked on a quest to uncover studies that would substantiate and support our innovative solution.